If you are a payroll and HR industry professional that wants to learn from other executives, this is the podcast for you.
Listen in as Matt Vaadi shares best practices from growing his own seven-figure payroll company and talks to other experts in the payroll and HR industry. Follow along as we tease out the best practices and processes from payroll bureaus and partners.
Matt has owned a payroll and HR company for over eight years. He has also worked for the big red machine where he was a consistent top 10% performer and award winner. He has developed HR software. He knows payroll.
In this episode, Matt Vaadi and Chris Clark, Marketing Coach and Digital Media Expert at Underdog Sports, explore the evolving landscape of lead generation in 2025. They unpack four essential strategies every business should master: one-to-one cold outreach, one-to-one warm outreach, one-to-many cold methods like paid ads and free resources, and one-to-many warm tactics including organic content and social engagement. Drawing from their experience with payroll companies and marketing agencies, Matt and Chris highlight the success of using free HR templates to attract qualified leads.
They also cover best practices for cold email and LinkedIn outreach, the challenges of paid advertising, and the critical role of authentic social engagement. Packed with actionable insights, this episode equips businesses to build a scalable, repeatable lead generation system while steering clear of common marketing pitfalls.
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🚀 Marketing Case Study: How We 10x’ed Our Inbound Leads!https://www.guhroo.co/case-study/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll companyhttps://youtu.be/6aW8RmVj8OE
📘’Ping-Pong is not a Strategy’ – Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U👉Enjoying the show? Subscribe Now!
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👉About the HostFind Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the GuestFind Chris on LinkedIn here: https://www.linkedin.com/in/bychrisclark/
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