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Payrollin' Podcast
Be part of the community and conversations moving the payroll industry forward.
Payrollin' Podcast
Be part of the community and conversations moving the payroll industry forward.
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Latest Episodes
Payrollin’
The nationals are coming for your clients. Consolidation is crushing margins. And if you’re not keeping up with the latest in the payroll and HR industry, you’re going to get left behind.
Welcome to Payrollin’. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you’ll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who’ve sold, scaled, or disrupted the status quo
Whether you’re fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you’re not specializing in a niche or adding serious value beyond commoditized payroll, you’re racing to the bottom.
Subscribe to Payrollin’ and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what’s happening in the industry — and what it means for your business.
How to Grow Payroll Revenue Without Finding a Single New Client
Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/
Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base?
Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing customers, and when they expand a payroll client into HR, ASO, or PEO services, the lifetime value can increase dramatically.
In this episode of The Payroll Growth Show, Matt Vaadi breaks down how payroll companies can generate more revenue, improve retention, and create deeper client relationships without increasing their marketing budget.
You’ll learn:
• Why existing clients may be your biggest growth opportunity
• How to identify “white space” opportunities in your client base
• A simple framework for payroll, HR, benefits, workers’ comp, and time-tracking upsells
• How quarterly business reviews (QBRs) can drive revenue growth
• Ways to use AI to uncover buying signals and retention risks
• Common mistakes payroll firms make when expanding services
• Practical strategies you can implement immediately
Whether you’re an independent payroll bureau, PEO, CPA firm, HR provider, or payroll sales leader, this episode offers actionable ideas for increasing client lifetime value and growing revenue from the customers you already serve.
⏰ *TIMESTAMPS:*
0:00 Why ADP Gets 50% of Revenue from Existing Clients
2:02 The Growth Grid Explained
4:31 Finding Hidden Revenue in Your Client Base
6:06 The Simple Upsell Conversation Framework
6:57 The ADP Playbook: $450K from 180 Accounts
9:48 Using AI to Find Buying Signals
12:26 Quarterly Business Reviews That Drive Growth
14:40 Predicting Client Churn with AI
15:39 One-to-Many Upsell Strategies
18:02 The 50/50 Growth Model for Payroll Companies
📧 *GET THE INSIDER NEWSLETTER*
Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed)
→ https://www.payrollinpodcast.com/
🎯 *THIS WEEK’S RESOURCE:*
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
https://youtu.be/6aW8RmVj8OE
💡 *SCALE YOUR BUREAU WITH OUR HELP:*
1️⃣ *Add PEO Services* – New revenue stream without new clients
→ Learn more: https://www.guhroo.co/partners/
2️⃣ *Hire Virtual Assistants* – Scale operations at 70% less cost
→ https://www.outsourcedscale.com/
3️⃣ *Marketing That Works* – Get the system we use
→ https://underdogdigital.co/
🔔 *SUBSCRIBE for weekly payroll growth strategies:*
→ Hit the bell to never miss an episode
💬 *CONNECT WITH MATT:*
LinkedIn: https://www.linkedin.com/in/mattvaadi
Facebook Group: https://www.facebook.com/groups/payrollinnovation
#payroll #payrollservices #bureauowner
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About Payrollin'
Welcome to the Payrollin’ Podcast – the podcast for payroll owners and CPAs who aren’t afraid to talk shop, drop some knowledge, and have a little fun along the way. Hosted by Matt Vaadi, the man behind guHRoo, this show is all about delivering straight talk and no-nonsense insights from a community of payroll pros. Get ready for candid conversations with industry game-changers, where we tackle everything from compliance headaches to the latest payroll trends that could change the game for your business. If you’re tired of the same old boring payroll advice, you’re in the right place. Tune in for the kind of expert tips and real talk that’ll leave you smarter, faster, and maybe even laughing along the way. Let’s get real about payroll – it’s time to Payrollin’.
Sponsors
guHRoo
guHRoo is a South Carolina-based Professional Employer Organization (PEO) that empowers small businesses with Fortune 500-level benefits, streamlined HR, and payroll solutions—all backed by real humans who answer the phone. Their “high-tech, high-touch” approach combines intuitive software with personalized support, helping businesses save time, reduce costs, and stay compliant.
