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Payrollin' Podcast
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Payrollin’
The nationals are coming for your clients. Consolidation is crushing margins. And if you’re not keeping up with the latest in the payroll and HR industry, you’re going to get left behind.
Welcome to Payrollin’. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you’ll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who’ve sold, scaled, or disrupted the status quo
Whether you’re fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you’re not specializing in a niche or adding serious value beyond commoditized payroll, you’re racing to the bottom.
Subscribe to Payrollin’ and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what’s happening in the industry — and what it means for your business.
AI Bots Made Simple: How to Automate Real Work
Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/
What happens when AI stops being a chatbot and starts doing actual work?
In this episode of Payroll Growth Show’, Matt Vaadi breaks down the AI bot system he’s using to handle roughly 20 hours of work each week. He walks through how he went from simple AI skills to a connected system of bots that can research prospects, manage sales pipeline updates, coordinate other bots, and route support tickets.
You’ll see four different levels of AI automation, including:
• How to build a simple AI skill around a repeatable task
• Why orchestration matters when you have multiple AI bots
• How AI can work across email, calendars, browsers, CRM systems, and transcripts
• How an AI “Chief of Staff” can oversee other bots
• How AI can determine when a task needs human review
• How sensitive support tickets can automatically be routed to a person
• How to build toward an AI workforce instead of simply adding more AI tools
The goal isn’t to replace every human task with AI. It’s to identify the work that can be handled automatically, build the right safeguards, and give your team back time.
If you’re in payroll, HR, accounting, or another service business looking for practical ways to use AI automation, this episode is a good place to start.
Subscribe to Payrollin’ for more conversations about payroll, HR, technology, sales, and building better businesses.
⏰ TIMESTAMPS:
00:00 AI is already handling 20+ hours of work
00:40 What actually makes something an AI bot?
01:12 The 4 levels of AI automation
01:31 Claude Skills: The smallest working unit
02:02 AI-powered client and prospect research
03:27 What is AI orchestration?
04:12 How bots decide what needs to happen next
05:08 Why businesses really need more time
06:20 Grokbot: Memory, identity and browser control
06:40 Using AI as an executive assistant
07:14 AI managing the sales pipeline
07:54 Building an AI Chief of Staff
08:21 Using AI for technical work and dashboards
08:52 Building AI automation with Make.com
09:19 How AI routes support tickets
09:28 When AI sends work to a human
09:37 What AI can handle automatically
09:47 Security, protocols and human oversight
10:04 Where to start with AI bots
Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed)
→ https://www.payrollinpodcast.com/
🎯 THIS WEEK’S RESOURCE: 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
💡 SCALE YOUR BUREAU WITH OUR HELP:
1️⃣ Add PEO Services – New revenue stream without new clients
→ Learn more: https://www.guhroo.co/partners/
2️⃣ Hire Virtual Assistants – Scale operations at 70% less cost
→ https://www.outsourcedscale.com/
3️⃣ Marketing That Works – Get the system we use
→ https://underdogdigital.co/
🔔 SUBSCRIBE for weekly payroll growth strategies:
→ Hit the bell to never miss an episode
💬 CONNECT WITH MATT:
LinkedIn: https://www.linkedin.com/in/mattvaadi
Facebook Group: https://www.facebook.com/groups/payrollinnovation
information
How can AI bots save businesses time?
How do you build an AI bot?
How do AI bots work?
What is an AI bot?
What is AI orchestration?
How can AI automate business processes?
How can payroll companies use AI?
How can payroll companies automate repetitive tasks?
How can AI help payroll companies?
How can AI help HR companies?
How can AI automate sales tasks?
How can AI update a CRM automatically?
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About Payrollin'
Welcome to the Payrollin’ Podcast – the podcast for payroll owners and CPAs who aren’t afraid to talk shop, drop some knowledge, and have a little fun along the way. Hosted by Matt Vaadi, the man behind guHRoo, this show is all about delivering straight talk and no-nonsense insights from a community of payroll pros. Get ready for candid conversations with industry game-changers, where we tackle everything from compliance headaches to the latest payroll trends that could change the game for your business. If you’re tired of the same old boring payroll advice, you’re in the right place. Tune in for the kind of expert tips and real talk that’ll leave you smarter, faster, and maybe even laughing along the way. Let’s get real about payroll – it’s time to Payrollin’.
Sponsors
guHRoo
guHRoo is a South Carolina-based Professional Employer Organization (PEO) that empowers small businesses with Fortune 500-level benefits, streamlined HR, and payroll solutions—all backed by real humans who answer the phone. Their “high-tech, high-touch” approach combines intuitive software with personalized support, helping businesses save time, reduce costs, and stay compliant.
